Pilgrims’ Friend Society Partners with Clear Aperture Media

Embarking on a mission to transform perceptions of old age, Pilgrims’ Friend Society envisioned a campaign that would inspire those between 40 and 60 years old to view their later years with optimism and intention. The heart of this project? A captivating series of video interviews with their vibrant residents, diving deep into life's profound questions.

The challenge: The videos had to be rife with energy and authenticity, while staying true to the traditional format of video interviews—a traditionally static medium that can often leave the audience wanting.

The opportunity: The project needed a media company with not just the right tools, but the right vision. The task demanded a partner with a wealth of experience in video for non-profit businesses and storytelling for social causes. Injecting life into the interviews was paramount - through cinematography, emotive music, and thoughtful editing.

Clear Aperture Media, on behalf of Jersey Road PR, produced the videos for this project. Our goal was to create something far from ordinary. We envisioned each video as a chapter in a larger story, one that deserved its own unique score to guide the audience through the emotional resonance of each narrative.

The result? A series of highly engaging and sophisticated videos with a bespoke musical score complimenting each instalment. By weaving bespoke musical scores into each interview, we didn't just tell stories; we invited viewers to think about the choices they were being presented with. It was a testament to the power of tailored music to elevate and deepen the impact of visual storytelling. In crafting these pieces, we demonstrated how bespoke music can tranform a video. It's the difference between simply seeing a story and stepping into it, allowing each viewer to become a part of the journey we were honoured to share.

You can check out the full campaign here.

If you’re preparing for an upcoming project that could benefit from a dedicated media company at the helm, get in touch to chat with us. We're ready to bring your vision to life with the same passion, creativity, and expertise that powered this transformative campaign.